TY - GEN T1 - Encyclopaedia of brand equity management. DA - 2009. CY - Mumbai : AU - Mohsin, Muhammad. CN - HD69.B7 PB - Himalaya Pub. House, PP - Mumbai : PY - 2009. ID - 706234 KW - Branding (Marketing) KW - Brand name products TI - Encyclopaedia of brand equity management. LK - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=588096 UR - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=588096 ER -