TY - GEN N2 - Alternative medicine is not a fashionable new trend, but an established cultural strategy as well as a dynamic feature of mainstream contemporary medicine, in which elements of folk traditions are often blended with Western scientific approaches. This is a concise yet wide-ranging exploration of non-biomedical healing. The book addresses a broad range of practices including: substance, energy and information flows (such as helminthic therapy); spirit, consciousness and trance (shamanism, for example); body, movement and the senses (reiki and aromtherapy); as well as classical medical traditions as complements or alternatives to Western biomedicine (such as Ayurveda). The book explores the cultural underpinnings of contemporary healing methods, while assessing current ideas, topics and resources for further study. AB - Alternative medicine is not a fashionable new trend, but an established cultural strategy as well as a dynamic feature of mainstream contemporary medicine, in which elements of folk traditions are often blended with Western scientific approaches. This is a concise yet wide-ranging exploration of non-biomedical healing. The book addresses a broad range of practices including: substance, energy and information flows (such as helminthic therapy); spirit, consciousness and trance (shamanism, for example); body, movement and the senses (reiki and aromtherapy); as well as classical medical traditions as complements or alternatives to Western biomedicine (such as Ayurveda). The book explores the cultural underpinnings of contemporary healing methods, while assessing current ideas, topics and resources for further study. T1 - The anthropology of alternative medicine DA - 2012. CY - Oxford : AU - Ross, Anamaria Iosif. CN - Credo Reference CN - GN296 PB - Berg, PP - Oxford : PY - 2012. ID - 706378 KW - Medical anthropology. KW - Alternative medicine. KW - Alternative medicine SN - 9780857853189 SN - 085785318X SN - 9780857853172 SN - 0857853171 TI - The anthropology of alternative medicine LK - https://univsouthin.idm.oclc.org/login?url=https://search.credoreference.com/content/title/bergaam?institutionId=3155 UR - https://univsouthin.idm.oclc.org/login?url=https://search.credoreference.com/content/title/bergaam?institutionId=3155 ER -