Quintessence of marketing [electronic resource] : what you really need to know to manage your marketing activities / Nils Bickhoff, Svend Hollensen, Marc Opresnik.
2014
HF5415
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Details
Title
Quintessence of marketing [electronic resource] : what you really need to know to manage your marketing activities / Nils Bickhoff, Svend Hollensen, Marc Opresnik.
Author
ISBN
9783642454431
3642454437
9783642454448 electronic book
3642454445 electronic book
3642454437
9783642454448 electronic book
3642454445 electronic book
Published
Heidelberg : Springer, [2014]
Copyright
©2014
Language
English
Description
1 online resource.
Call Number
HF5415
Dewey Decimal Classification
658.8
Access Note
Access limited to authorized users.
Source of Description
Description based on print version record.
Added Author
Series
Quintessence series (Springer (Firm))
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