000706926 000__ 02901cam\a2200445\i\4500
000706926 001__ 706926
000706926 005__ 20210515095954.0
000706926 006__ m\\\\\o\\d\\\\\\\\
000706926 007__ cr\un\nnnunnun
000706926 008__ 140828t20132013enka\\\\o\\\\\001\0\eng\d
000706926 019__ $$a882252213
000706926 020__ $$a9781137271488$$qelectronic book
000706926 020__ $$z9781137271471
000706926 035__ $$a(OCoLC)ocn862909446
000706926 035__ $$a(CaPaEBR)ebr10868858
000706926 035__ $$a706926
000706926 040__ $$aCaPaEBR$$beng$$erda$$epn$$cCaPaEBR
000706926 05014 $$aML3790$$b.H583 2013eb
000706926 08204 $$a659.12/045578$$223
000706926 1001_ $$aJackson, Daniel M.,$$d1972-$$eauthor.
000706926 24500 $$aHit brands$$h[electronic resource] :$$bhow music builds value for the world's smartest brands /$$cDaniel M. Jackson [and three others].
000706926 264_1 $$aBasingstoke, England :$$bPalgrave Macmillan,$$c2013.
000706926 264_4 $$c©2013
000706926 300__ $$a1 online resource (ix, 201 pages) :$$billustrations
000706926 336__ $$atext$$2rdacontent
000706926 337__ $$acomputer$$2rdamedia
000706926 338__ $$aonline resource$$2rdacarrier
000706926 500__ $$aIncludes index.
000706926 5050_ $$aThe history of music and brand relationships -- Music as identity -- Case studies for music as identity -- Music as engagement -- Case studies for music as engagement -- Music as currency -- Case studies for music as currency -- The future.
000706926 506__ $$aAccess limited to authorized users.
000706926 520__ $$aIn the battleground for the hearts and minds of customers, music is one of the most powerful tools that brands can use. In this definitive guide to how brands harness the power of music to drive business, three leading industry experts show you how to create and execute successful music strategies with lasting impact. Every major global brand already uses and invests in music as part of its communications but very few have created 'hits'. Music has the power to make a brand instantly recognised and loved, so what are the secrets? Including case studies from Coke, Sephora, NESCAFE and Converse and ranging from the strategic use of mnemonics to harnessing conversations in social media, Hit Brands is a practical guide from three pioneers of music branding that defines a seminal moment in the history of music, as brands start to create and own music for the benefit of their customers.
000706926 588__ $$aDescription based on print version record.
000706926 650_0 $$aMusic in advertising.
000706926 650_0 $$aBranding (Marketing)
000706926 650_0 $$aAdvertising$$xBrand name products.
000706926 7001_ $$aJackson, Daniel M.,$$d1972-$$eauthor.
000706926 77608 $$iPrint version:$$aJackson, Daniel M., 1972-$$tHit brands : how music builds value for the world's smartest brands.$$dNew York : Palgrave Macmillan, 2013$$z9781137271471$$w(DLC) 2014000453$$w(OCoLC)868982202
000706926 8520_ $$bacq
000706926 85280 $$bebk$$hEbrary
000706926 85640 $$3ProQuest Ebook Central$$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=1514314$$zOnline Access
000706926 909CO $$ooai:library.usi.edu:706926$$pGLOBAL_SET
000706926 980__ $$aEBOOK
000706926 980__ $$aBIB
000706926 982__ $$aEbook
000706926 983__ $$aOnline