Hit brands [electronic resource] : how music builds value for the world's smartest brands / Daniel M. Jackson [and three others].

Hit brands [electronic resource] : how music builds value for the world's smartest brands / Daniel M. Jackson [and three others].

9781137271488 electronic book
9781137271471

Basingstoke, England : Palgrave Macmillan, 2013.

©2013

English

1 online resource (ix, 201 pages) : illustrations

ML3790 .H583 2013eb

659.12/045578

In the battleground for the hearts and minds of customers, music is one of the most powerful tools that brands can use. In this definitive guide to how brands harness the power of music to drive business, three leading industry experts show you how to create and execute successful music strategies with lasting impact. Every major global brand already uses and invests in music as part of its communications but very few have created 'hits'. Music has the power to make a brand instantly recognised and loved, so what are the secrets? Including case studies from Coke, Sephora, NESCAFE and Converse and ranging from the strategic use of mnemonics to harnessing conversations in social media, Hit Brands is a practical guide from three pioneers of music branding that defines a seminal moment in the history of music, as brands start to create and own music for the benefit of their customers.

Includes index.

Access limited to authorized users.

Description based on print version record.

Online Resources > Ebooks
All Resources