@article{707024,
      author = {Scott, David Meerman. and Jurek, Richard.},
      url = {http://library.usi.edu/record/707024},
      title = {Marketing the moon : the selling of the Apollo lunar  program /},
      abstract = {In July 1969, ninety-four percent of American televisions  were tuned to coverage of Apollo 11's mission to the moon.  How did space exploration, once the purview of rocket  scientists, reach a larger audience than My Three Sons? Why  did a government program whose standard operating procedure  had been secrecy turn its greatest achievement into a  communal experience? In  Marketing the Moon, David Meerman  Scott and Richard Jurek tell the story of one of the most  successful marketing and public relations campaigns in  history: the selling of the Apollo program.},
      recid = {707024},
      pages = {xiii, 130 pages :},
}