TY  - BOOK
N2  - In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11's mission to the moon. How did space exploration, once the purview of rocket scientists, reach a larger audience than My Three Sons? Why did a government program whose standard operating procedure had been secrecy turn its greatest achievement into a communal experience? In  Marketing the Moon, David Meerman Scott and Richard Jurek tell the story of one of the most successful marketing and public relations campaigns in history: the selling of the Apollo program.
AB  - In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11's mission to the moon. How did space exploration, once the purview of rocket scientists, reach a larger audience than My Three Sons? Why did a government program whose standard operating procedure had been secrecy turn its greatest achievement into a communal experience? In  Marketing the Moon, David Meerman Scott and Richard Jurek tell the story of one of the most successful marketing and public relations campaigns in history: the selling of the Apollo program.
T1  - Marketing the moon :the selling of the Apollo lunar program /
AU  - Scott, David Meerman.
AU  - Jurek, Richard.
CN  - TL789.8.U6
CN  - TL789.8.U6
ID  - 707024
KW  - Space flight to the moon
KW  - Astronautics
SN  - 9780262026963
SN  - 0262026961
TI  - Marketing the moon :the selling of the Apollo lunar program /
ER  -