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000707024 010__ $$a  2013039798
000707024 019__ $$a880440663
000707024 020__ $$a9780262026963$$qhardcover$$qalkaline paper
000707024 020__ $$a0262026961$$qhardcover$$qalkaline paper
000707024 035__ $$a(OCoLC)ocn861322933
000707024 035__ $$a707024
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000707024 05000 $$aTL789.8.U6$$bA58156 2014
000707024 08200 $$a659.2/9629454$$223
000707024 1001_ $$aScott, David Meerman.
000707024 24510 $$aMarketing the moon :$$bthe selling of the Apollo lunar program /$$cDavid Meerman Scott and Richard Jurek ; with a foreword by Captain Eugene A. Cernan.
000707024 264_1 $$aCambridge, Massachusetts :$$bThe MIT Press,$$c[2014]
000707024 300__ $$axiii, 130 pages :$$billustrations (some color) ;$$c25 x 29 cm
000707024 336__ $$atext$$2rdacontent
000707024 337__ $$aunmediated$$2rdamedia
000707024 338__ $$avolume$$2rdacarrier
000707024 504__ $$aIncludes bibliographical references (pages 126-129).
000707024 5050_ $$aA modern-day Columbia: fiction makes a giant leap -- NASA brand journalism: finding a voice -- An unprecedented public relations partnership: NASA and industry -- The whole world is watching: live TV on Apollo -- Lunar day: broadcasting, the press, and Apollo 11 -- In a different orbit: the astronauts as celebrities -- The Apollo roadshow: moonwalkers and moon rocks -- "So, where to now, Columbus?": the end of the Apollo era.
000707024 520__ $$aIn July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11's mission to the moon. How did space exploration, once the purview of rocket scientists, reach a larger audience than My Three Sons? Why did a government program whose standard operating procedure had been secrecy turn its greatest achievement into a communal experience? In  Marketing the Moon, David Meerman Scott and Richard Jurek tell the story of one of the most successful marketing and public relations campaigns in history: the selling of the Apollo program.
000707024 61020 $$aProject Apollo (U.S.)$$xPublic relations$$xHistory.
000707024 61010 $$aUnited States.$$bNational Aeronautics and Space Administration$$xPublic relations.
000707024 650_0 $$aSpace flight to the moon$$xHistory.
000707024 650_0 $$aAstronautics$$xPress coverage$$zUnited States$$xHistory.
000707024 651_0 $$aMoon$$xExploration$$xHistory.
000707024 7001_ $$aJurek, Richard.
000707024 85200 $$bgen$$hTL789.8.U6$$iA58156$$i2014
000707024 909CO $$ooai:library.usi.edu:707024$$pGLOBAL_SET
000707024 980__ $$aBIB
000707024 980__ $$aBOOK