Marketing the moon : the selling of the Apollo lunar program / David Meerman Scott and Richard Jurek ; with a foreword by Captain Eugene A. Cernan.
Scott, David Meerman.; Jurek, Richard.
2014
TL789.8.U6 A58156 2014 (Mapit)
Available at General Collection

Items

Details

Title
Marketing the moon : the selling of the Apollo lunar program / David Meerman Scott and Richard Jurek ; with a foreword by Captain Eugene A. Cernan.
Author
Scott, David Meerman.
ISBN
9780262026963 hardcover alkaline paper
0262026961 hardcover alkaline paper
Published
Cambridge, Massachusetts : The MIT Press, [2014]
Language
English
Description
xiii, 130 pages : illustrations (some color) ; 25 x 29 cm
Call Number
TL789.8.U6 A58156 2014
Dewey Decimal Classification
659.2/9629454
Summary
In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11's mission to the moon. How did space exploration, once the purview of rocket scientists, reach a larger audience than My Three Sons? Why did a government program whose standard operating procedure had been secrecy turn its greatest achievement into a communal experience? In Marketing the Moon, David Meerman Scott and Richard Jurek tell the story of one of the most successful marketing and public relations campaigns in history: the selling of the Apollo program.
Bibliography, etc. Note
Includes bibliographical references (pages 126-129).
Added Author
Jurek, Richard.
Record Appears in
On-Campus Resources > Books
All Resources
A modern-day Columbia: fiction makes a giant leap
NASA brand journalism: finding a voice
An unprecedented public relations partnership: NASA and industry
The whole world is watching: live TV on Apollo
Lunar day: broadcasting, the press, and Apollo 11
In a different orbit: the astronauts as celebrities
The Apollo roadshow: moonwalkers and moon rocks
"So, where to now, Columbus?": the end of the Apollo era.

Browse Subjects

Show more subjects...

Statistics

from
to
Export