Marketing the moon : the selling of the Apollo lunar program / David Meerman Scott and Richard Jurek ; with a foreword by Captain Eugene A. Cernan.
Scott, David Meerman.; Jurek, Richard.
2014
TL789.8.U6 A58156 2014 (Mapit)
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Title Marketing the moon : the selling of the Apollo lunar program / David Meerman Scott and Richard Jurek ; with a foreword by Captain Eugene A. Cernan.
Author Scott, David Meerman.
ISBN 9780262026963 hardcover alkaline paper
0262026961 hardcover alkaline paper
Published Cambridge, Massachusetts : The MIT Press, [2014]
Language English
Description xiii, 130 pages : illustrations (some color) ; 25 x 29 cm
Call Number TL789.8.U6 A58156 2014
Dewey Decimal Classification 659.2/9629454
Summary In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11's mission to the moon. How did space exploration, once the purview of rocket scientists, reach a larger audience than My Three Sons? Why did a government program whose standard operating procedure had been secrecy turn its greatest achievement into a communal experience? In Marketing the Moon, David Meerman Scott and Richard Jurek tell the story of one of the most successful marketing and public relations campaigns in history: the selling of the Apollo program.
Bibliography, etc. Note Includes bibliographical references (pages 126-129).
Added Author Jurek, Richard.
Record Appears in On-Campus Resources > Books
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