A concise guide to market research [electronic resource] : the process, data, and methods using IBM SPSS statistics / Marko Sarstedt, Erik Mooi.
2014
HF5415.2
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Title
A concise guide to market research [electronic resource] : the process, data, and methods using IBM SPSS statistics / Marko Sarstedt, Erik Mooi.
Author
Edition
Second edition.
ISBN
9783642539657 electronic book
3642539653 electronic book
9783642539640
3642539653 electronic book
9783642539640
Published
Berlin : Springer, 2014.
Language
English
Description
1 online resource (xxii, 347 pages).
Item Number
10.1007/978-3-642-53965-7 doi
Call Number
HF5415.2
Dewey Decimal Classification
658.8/3
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
Source of Description
Description based on print version record.
Added Author
Series
Springer texts in business and economics.
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