@article{707661,
      author = {Richards, Jef I., and Ross, Billy I., and Bowers, Thomas  A., and Pisani, Joseph R.},
      url = {http://library.usi.edu/record/707661},
      title = {Advertising education around the world /},
      recid = {707661},
      pages = {vii, 524 pages :},
}