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000707686 010__ $$a  2013050668
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000707686 020__ $$a9780062276698$$qhardcover
000707686 020__ $$a0062276697$$qhardcover
000707686 020__ $$z9780062276704$$qtrade paperback
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000707686 020__ $$a9780062276704$$qtrade paperback
000707686 035__ $$a(OCoLC)ocn858354858
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000707686 05000 $$aHD9993.E452$$bH37 2014
000707686 08200 $$a338.7/617948$$223
000707686 1001_ $$aHarris, Blake J.,$$eauthor.
000707686 24510 $$aConsole wars :$$bSega, Nintendo, and the battle that defined a generation /$$cBlake J. Harris ; foreword by Seth Rogen & Evan Goldberg.
000707686 250__ $$aFirst edition.
000707686 264_1 $$aNew York, NY :$$bIt Books, an imprint of HarperCollins Publishers,$$c2014.
000707686 300__ $$axv, 558 pages, 8 unnumbered pages of plates :$$bcolor illustrations ;$$c24 cm
000707686 336__ $$atext$$2rdacontent
000707686 337__ $$aunmediated$$2rdamedia
000707686 338__ $$avolume$$2rdacarrier
000707686 520__ $$a"In the tradition of The Accidental Billionaires and Moneyball, a behind-the-scenes business thriller about how the small, scrappy Sega, led by one unlikely visionary, took on the juggernaut Nintendo and changed the face of entertainment"--$$cProvided by publisher.
000707686 520__ $$a"A mesmerizing, behind-the-scenes business thriller that chronicles how Sega, a small, scrappy gaming company led by an unlikely visionary and a team of rebels, took on the juggernaut Nintendo and revolutionized the videogame industry-- in development as a feature film from Sony Pictures. In 1990, Nintendo had a virtual monopoly on the videogame industry. Sega, on the other hand, was just a faltering arcade company with big aspirations and even bigger personalities. But all that would change with the arrival of Tom Kalinske, a former Mattel executive who knew nothing about videogames and everything about fighting uphill battles. His unconventional tactics, combined with the blood, sweat, and bold ideas of his renegade employees, completely transformed Sega and led to a ruthless, David-and-Goliath showdown with Nintendo. Little did he realize that Sega's success would create many new enemies and, most important, make Nintendo stronger than ever. The battle was vicious, relentless, and highly profitable, eventually sparking a global corporate war that would be fought on several fronts: from living rooms and school yards to boardrooms and Congress. It was a once-in-a-lifetime, no-holds-barred conflict that pitted brother against brother, kid against adult, Sonic against Mario, and the United States against Japan. Based on more than two hundred interviews with former Sega and Nintendo employees, Console Wars is the tale of how Tom Kalinske miraculously turned an industry punch line into a market leader. Blake J. Harris brings into focus the warriors, the strategies, and the battles and explores how they transformed popular culture forever. Ultimately, Console Wars is the story of how a humble family man, with an extraordinary imagination and a gift for turning problems into competitive advantages, inspired a team of underdogs to slay a giant and, as a result, give birth to a sixty-billion-dollar industry"--$$cProvided by publisher.
000707686 546__ $$aText in English.
000707686 61020 $$aSEGA Entāpuraizesu.
000707686 61020 $$aNintendō Kabushiki Kaisha.
000707686 650_0 $$aVideo games industry$$xHistory.
000707686 650_0 $$aElectronic games industry$$xHistory.
000707686 650_0 $$aVideo games$$xHistory.
000707686 7001_ $$aRogen, Seth,$$d1982-$$ewriter of supplementary textual content.
000707686 7001_ $$aGoldberg, Evan,$$ewriter of supplementary textual content.
000707686 85200 $$bgen$$hHD9993.E452$$iH37$$i2014
000707686 85642 $$3Cover image$$uwww.harpercollins.com/harperimages/isbn/tiff/8/9780062276698.tif
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000707686 980__ $$aBOOK