The business solution to poverty: designing products and services for three billion new customers / Paul Polak and Mal Warwick.

Preface
Introduction: eight keys to ending poverty
Only business can end poverty
"The poor are very different from you and me"
What is poverty?
What can government and philanthropy do?
Why business is best equipped to fight global poverty
Zero-based design and the bottom billions
What to do before you launch your business
The ruthless pursuit of affordability
Zero-based design in practice : low-cost drip irrigation
Design for the market
Zero-based design in practice : a cautionary tale
Design for scale
Zero-based design in practice: safe drinking water for small villages
Design for delivery the last 500 feet
Building a mission-driven global business
Opportunities abound
It's your turn now
Resources : takeaways and what we say to critics
Notes
Acknowledgments
About the authors
Index.