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Table of Contents
Introduction: beer's evolution into a Japanese commodity
Foreign influences: the origins of Japan's beer brewing industry, 1868-1906
Keeping up appearances: maintaining beer's German authenticity, 1906-36
Brewing self-sufficiency: beer, empire, and the wartime command economy, 1937-45
"The taste of home": beer as postwar Japanese commodity, 1945-72
Learning from Japan: "Orion beer" and Okinawan consumer identity, 1945-72
Indigenous brews: innovation, entrepreneurship, and beer's continuing evolution.
Foreign influences: the origins of Japan's beer brewing industry, 1868-1906
Keeping up appearances: maintaining beer's German authenticity, 1906-36
Brewing self-sufficiency: beer, empire, and the wartime command economy, 1937-45
"The taste of home": beer as postwar Japanese commodity, 1945-72
Learning from Japan: "Orion beer" and Okinawan consumer identity, 1945-72
Indigenous brews: innovation, entrepreneurship, and beer's continuing evolution.