Loyalty cards in the apparel industry in Germany and Spain : is the implementation of a global marketing approach reasonable when operating both in a southern and a northern European country? / Sarah-Mailin Janotta.
2014
HD9940.G3 J36 2014
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Details
Title
Loyalty cards in the apparel industry in Germany and Spain : is the implementation of a global marketing approach reasonable when operating both in a southern and a northern European country? / Sarah-Mailin Janotta.
ISBN
9783954890156
9783954895151 (electronic bk.)
9783954895151 (electronic bk.)
Published
Hamburg : Anchor Academic Publishing, 2014.
Language
English
Description
1 online resource (133 pages) : illustrations
Call Number
HD9940.G3 J36 2014
Bibliography, etc. Note
Includes bibliographical references.
Access Note
Access limited to authorized users.
Source of Description
Description based on online resource; title from PDF title page (ebrary, viewed April 21, 2014).
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