Jab, jab, jab, right hook : how to tell your story in a noisy social world / Gary Vaynerchuk.

Jab, jab, jab, right hook : how to tell your story in a noisy social world / Gary Vaynerchuk.

First edition.

9780062273062 hardcover
006227306X hardcover

New York, NY : Harper Business, an imprint of HarperCollinsPublishers, [2013]

English

xx, 195 pages : illustrations (chiefly color) ; 24 cm

HF5415.1265 .V39 2013

658.8/72

"When managers and marketers outline their social media strategies, they plan for the 'right hook'--their next sale or campaign that's going to knock out the competition. Even companies committed to jabbing--patiently engaging with customers to build the relationships crucial to successful social media campaigns--want to land the punch that will take down their opponent or their customer's resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don't. Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It's not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices--content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr"-- Provided by publisher.

Includes bibliographical references.

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