Google : how Google works / Eric Schmidt and Jonathan Rosenberg, with Alan Eagle.

Google : how Google works / Eric Schmidt and Jonathan Rosenberg, with Alan Eagle.

How Google works

First edition.

9781455582341 hardcover
1455582344 hardcover

New York : Grand Central Publishing, 2014.

English

xiv, 286 pages : illustrations ; 24 cm

HD9696.8.U64 G66647 2014

338.7/6102504

Both Eric Schmidt and Jonathan Rosenberg came to Google as seasoned Silicon Valley business executives, but over the course of a decade they came to see the wisdom in Coach John Wooden's observation that 'it's what you learn after you know it all that counts'. As they helped grow Google from a young start-up to a global icon, they relearned everything they knew about management. How Google Works is the sum of those experiences distilled into a fun, easy-to-read primer on corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption. The authors explain how the confluence of three seismic changes -- the internet, mobile, and cloud computing -- has shifted the balance of power from companies to consumers. The companies that will thrive in this ever-changing landscape will be the ones that create superior products and attract a new breed of multifaceted employees whom the authors dub 'smart creatives.' The management maxims ('Consensus requires dissension,' 'Exile knaves but fight for divas,' 'Think 10X, not 10%') are illustrated with previously unreported anecdotes from Google's corporate history.

Includes bibliographical references and index.

On-Campus Resources > Books
All Resources