Branding television / Catherine Johnson.
Johnson, Catherine, 1973-
2012
HE8700.8 .J63 2012 (Mapit)
Available at General Collection

Items

Details

Title
Branding television / Catherine Johnson.
Author
Johnson, Catherine, 1973-
ISBN
9780415548434 paperback alkaline paper
0415548438 paperback alkaline paper
9780415548427 hardcover alkaline paper
041554842X hardcover alkaline paper
9780203597033 electronic book
0203597036 electronic book
Publication Details
Abingdon, Oxon ; New York : Routledge, c2012.
Language
English
Description
xvii, 197 p.; 24 cm.
Call Number
HE8700.8 .J63 2012
Dewey Decimal Classification
384.55068/8
Summary
"Branding Television examines why and how the UK and US television industries have turned towards branding as a strategy in response to the rise of satellite, cable and digital television, and new media, such as the internet and mobile phone. This is the first book to offer a sustained critical analysis of this new cultural development. Branding Television examines the industrial, regulatory and technological changes since the 1980s in the UK and the USA that have led to the adoption of branding as broadcasters have attempted to manage the behaviour of viewers and the values associated with their channels, services and programmes in a world of increased choice and interactivity. Wide-ranging case studies drawn from commercial, public service, network and cable/satellite television (from NBC and HBO to MTV, and from BBC and Channel 4 to UKTV and Sky) analyse the role of marketing and design in branding channels and corporations, and the development of programmes as brands. Exploring both successful and controversial uses of branding, this book asks what problems there are in creating television brands and whether branding supports or undermines commercial and public service broadcasting."--Publisher's website.
Bibliography, etc. Note
Includes bibliographical references and index.
Series
Comedia.
Record Appears in
On-Campus Resources > Books
All Resources
Introduction: but television's not soap!: approaching television branding
Branding and the US television industry. Deregulation, differentiation, and niche targeting: the emergence of branding in the cable/satellite era
From channel brands to service brands?: US television enters the digital era
Branding and the UK television industry. Competition, fragmentation and commodification: the emergence of branding in the UK television industry
The end of public service broadcasting?: branding Channel 4 and the BBC
The texts and intertexts of branding. Of idents and interstitials: channel branding
Longevity, transferability and multiplicity: programme brands
What's at stake in television branding?

Browse Subjects

Show more subjects...

Statistics

from
to
Export