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Table of Contents
Brand library 2.0
The essential ingredients
Finding the road to library 2.0
A framework for change
Participatory service and the long tail
Incorporating technology
Buy-in : getting everyone on board
Maintaining the momentum
Final considerations.
The essential ingredients
Finding the road to library 2.0
A framework for change
Participatory service and the long tail
Incorporating technology
Buy-in : getting everyone on board
Maintaining the momentum
Final considerations.