@article{712741,
      author = {Moutinho, Luiz. and Huarng, Kun-Huang.},
      url = {http://library.usi.edu/record/712741},
      title = {Quantitative modelling in marketing and management/},
      publisher = {World Scientific,},
      recid = {712741},
      pages = {xxvi, 503 p. :},
      address = {Singapore ;},
      year = {2013},
}