Citizen Coke : the making of Coca-Cola capitalism / Bartow J. Elmore.
Elmore, Bartow J., author.
2015
HD9349.S634 C6323 2015 (Mapit)
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Title Citizen Coke : the making of Coca-Cola capitalism / Bartow J. Elmore.
Author Elmore, Bartow J., author.
Edition First edition.
ISBN 9780393241129 hardcover
0393241122 hardcover
Published New York : W.W. Norton & Company, [2015]
Copyright ©2015
Language English
Language Note Text in English.
Description 416 pages, 8 pages of unnumbered plates : illustrations ; 25 cm
Call Number HD9349.S634 C6323 2015
Dewey Decimal Classification 338.7/663620973
Summary Presents a history of the Coca-Cola Company, outlining the company's strategies for production, cost control, and franchising while citing its role in resource depletion and obesity.
Bibliography, etc. Note Includes bibliographical references (pages [371]-394) and index.
Record Appears in On-Campus Resources > Books
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Part 1: Citizen Coke comes of age, 1886 to 1950. Tap water: packaging public water for private profit ; Waste tea leaves: recycling caffeine found in other industries' trash ; Sugar: satiating Citizen Cane's sweet appetite; Coca leaf extract: hiding the cocaine-cola connection ; Cocoa waste: synthesizing caffeine in chemical labs
Part 2: The costs of empire, 1950 to today. Water from abroad: securing access to overseas oases ; Coffee beans: capitalizing on the decaf boom ; Glass, aluminum, plastic: selling curbside recycling to America ; High-fructose corn syrup: storing sweeteners in stomach silos
Epilogue. Sustaining Coke's future?

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