TY - BOOK N2 - Presents a history of the Coca-Cola Company, outlining the company's strategies for production, cost control, and franchising while citing its role in resource depletion and obesity. AB - Presents a history of the Coca-Cola Company, outlining the company's strategies for production, cost control, and franchising while citing its role in resource depletion and obesity. T1 - Citizen Coke :the making of Coca-Cola capitalism / AU - Elmore, Bartow J., ET - First edition. CN - HD9349.S634 CN - HD9349.S634 LA - Text in English. ID - 716852 KW - Soft drink industry KW - Sustainable development. KW - Social responsibility of business. SN - 9780393241129 SN - 0393241122 TI - Citizen Coke :the making of Coca-Cola capitalism / ER -