@article{716855,
      note = {Includes index.},
      author = {Payne, Mark,},
      url = {http://library.usi.edu/record/716855},
      title = {How to kill a unicorn : how the world's hottest innovation  factory builds bold ideas that make it to market /},
      abstract = {The president of innovation consultancy firm Fahrenheit  212 describes the company's methodology for combining  "magic" with money to bring to market unique products and  ideas that will transform a company's business and growth.},
      recid = {716855},
      pages = {289 pages, 16 unnumbered pages of plates :},
}