TY  - BOOK
N2  - The president of innovation consultancy firm Fahrenheit 212 describes the company's methodology for combining "magic" with money to bring to market unique products and ideas that will transform a company's business and growth.
AB  - The president of innovation consultancy firm Fahrenheit 212 describes the company's methodology for combining "magic" with money to bring to market unique products and ideas that will transform a company's business and growth.
T1  - How to kill a unicorn :how the world's hottest innovation factory builds bold ideas that make it to market /
AU  - Payne, Mark,
ET  - First edition.
CN  - HD53
CN  - HD53
LA  - Text in English.
N1  - Includes index.
ID  - 716855
KW  - Creative ability in business.
KW  - New products
KW  - Marketing.
SN  - 9780804138734
SN  - 0804138737
TI  - How to kill a unicorn :how the world's hottest innovation factory builds bold ideas that make it to market /
ER  -