000716855 000__ 01381cam\a2200349Ii\4500
000716855 001__ 716855
000716855 005__ 20210515102335.0
000716855 008__ 140822s2014\\\\nyuaf\\\\\\\\\001\0\eng\d
000716855 019__ $$a865158019
000716855 020__ $$a9780804138734$$qhardcover
000716855 020__ $$a0804138737$$qhardcover
000716855 035__ $$a(OCoLC)ocn892303643
000716855 035__ $$a716855
000716855 040__ $$aHQD$$beng$$erda$$cHQD$$dOCLCO$$dBKL$$dOQX$$dYDXCP$$dMEU$$dHBS$$dBTCTA$$dBDX$$dJBO
000716855 049__ $$aISEA
000716855 05014 $$aHD53$$b.P39 2014
000716855 08204 $$a658.4/063$$223
000716855 1001_ $$aPayne, Mark,$$eauthor.
000716855 24510 $$aHow to kill a unicorn :$$bhow the world's hottest innovation factory builds bold ideas that make it to market /$$cMark Payne.
000716855 250__ $$aFirst edition.
000716855 264_1 $$aNew York :$$bCrown Business,$$c[2014]
000716855 264_4 $$c©2014.
000716855 300__ $$a289 pages, 16 unnumbered pages of plates :$$billustrations (some color) ;$$c25 cm
000716855 336__ $$atext$$btxt$$2rdacontent
000716855 337__ $$aunmediated$$bn$$2rdamedia
000716855 338__ $$avolume$$bnc$$2rdacarrier
000716855 500__ $$aIncludes index.
000716855 520__ $$aThe president of innovation consultancy firm Fahrenheit 212 describes the company's methodology for combining "magic" with money to bring to market unique products and ideas that will transform a company's business and growth.
000716855 546__ $$aText in English.
000716855 650_0 $$aCreative ability in business.
000716855 650_0 $$aNew products$$xManagement.
000716855 650_0 $$aMarketing.
000716855 85200 $$bgen$$hHD53$$i.P39$$i2014
000716855 909CO $$ooai:library.usi.edu:716855$$pGLOBAL_SET
000716855 980__ $$aBIB
000716855 980__ $$aBOOK