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000716959 020__ $$a9780745674230$$qelectronic book
000716959 020__ $$z9780745671291
000716959 020__ $$z9780745671284
000716959 035__ $$a(OCoLC)ocn868040664
000716959 035__ $$a(CaPaEBR)ebr10853334
000716959 035__ $$a716959
000716959 040__ $$aCaPaEBR$$beng$$erda$$epn$$cCaPaEBR
000716959 05014 $$aHM742$$b.N34 2013eb
000716959 08204 $$a302.30285$$223
000716959 1001_ $$aNahon, Karine,$$eauthor.
000716959 24510 $$aGoing viral$$h[electronic resource] /$$cKarine Nahon and Jeff Hemsley.
000716959 264_1 $$aCambridge, England ;$$aMalden, Massachusetts :$$bPolity Press,$$c2013.
000716959 264_4 $$c©2013
000716959 300__ $$a1 online resource (xvii, 182 pages) :$$billustrations, tables
000716959 336__ $$atext$$2rdacontent
000716959 337__ $$acomputer$$2rdamedia
000716959 338__ $$aonline resource$$2rdacarrier
000716959 504__ $$aIncludes bibliographical references and index.
000716959 5050_ $$aIntroduction: Virality of pets and presidents -- What virality is: I know it when I see it -- What makes something viral I: the control of networks through gatekeeping -- What makes something viral II: what is everyone looking at? -- What makes something viral III: caught in the viral net! -- Networked changed societies -- Afterlife.
000716959 506__ $$aAccess limited to authorized users.
000716959 520__ $$a"We live in a world where a tweet can be instantly retweeted and read by millions around the world in minutes, where a video forwarded to friends can destroy a political career in hours, and where an unknown man or woman can become an international celebrity overnight. Virality: individuals create it, governments fear it, companies would die for it. So what is virality and how does it work? Why does one particular video get millions of views while hundreds of thousands of others get only a handful? In Going Viral, Nahon and Hemsley uncover the factors that make things go viral online. They analyze the characteristics of networks that shape virality, including the crucial role of gatekeepers who control the flow of information and connect networks to one another. They also explore the role of human attention, showing how phenomena like word of mouth, bandwagon effects, homophily and interest networks help to explain the patterns of individual behavior that make viral events. Drawing on a wide range of examples, from the Joseph Kony video to the tweet that spread the news that Osama Bin Laden was dead, from the video of Homer Simpson voting in the US elections to the photo of a police officer pepper-spraying students at the University of California Davis, this path-breaking account of viral events will be essential reading for students, scholars, politicians, policymakers, executives, artists, musicians and anyone who wants to understand how our world today is being shaped by the flow of information online."--Publisher information.
000716959 588__ $$aDescription based on print version record.
000716959 650_0 $$aOnline social networks$$xSocial aspects.
000716959 650_0 $$aInformation technology$$xSocial aspects.
000716959 650_0 $$aInternet$$xSocial aspects.
000716959 650_0 $$aDigital media$$xSocial aspects.
000716959 7001_ $$aHemsley, Jeff,$$eauthor.
000716959 77608 $$iPrint version:$$aNahon, Karine.$$tGoing viral.$$dCambridge, England : Polity Press, 2013$$z9780745671291$$z9780745671284$$w(OCoLC)849213692
000716959 8520_ $$bacq
000716959 85280 $$bebk$$hEbrary
000716959 85640 $$3ProQuest Ebook Central$$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=1578387$$zOnline Access
000716959 909CO $$ooai:library.usi.edu:716959$$pGLOBAL_SET
000716959 980__ $$aEBOOK
000716959 980__ $$aBIB
000716959 982__ $$aEbook
000716959 983__ $$aOnline