TY - BOOK AB - Chronicles the rise and fall of Michael Jackson's billion-dollar business, revealing how his pioneering merchandising practices and savvy investment strategies reshaped the monetization of fame while paving the way for future artists. AU - Greenburg, Zack O'Malley. CN - ML420.J175 CN - ML420.J175 ID - 716995 KW - Popular music N2 - Chronicles the rise and fall of Michael Jackson's billion-dollar business, revealing how his pioneering merchandising practices and savvy investment strategies reshaped the monetization of fame while paving the way for future artists. SN - 9781476705965 SN - 1476705968 T1 - Michael Jackson, Inc :the rise, fall and rebirth of a billion-dollar empire / TI - Michael Jackson, Inc :the rise, fall and rebirth of a billion-dollar empire / ER -