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000717033 001__ 717033
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000717033 008__ 130823s2014\\\\mau\\\\\\b\\\\001\0\eng\\
000717033 010__ $$a  2013031648
000717033 019__ $$a833575008$$a834413896$$a871002580
000717033 020__ $$a9781422191903$$qhardcover
000717033 020__ $$a1422191907$$qhardcover
000717033 035__ $$a(OCoLC)ocn858610477
000717033 035__ $$a717033
000717033 040__ $$aDLC$$beng$$erda$$cDLC$$dIG#$$dYDXCP$$dBDX$$dBTCTA$$dOSU$$dWKM$$dFMU$$dMEU$$dDYJ$$dABG$$dCGN$$dOCLCF$$dCGN
000717033 049__ $$aISEA
000717033 05000 $$aHD30.19$$b.M22 2014
000717033 08200 $$a658.8/34$$223
000717033 1001_ $$aMadsbjerg, Christian,$$eauthor.
000717033 24514 $$aThe moment of clarity :$$busing the human sciences to solve your toughest business problems /$$cChristian Madsbjerg and Mikkel B. Rasmussen.
000717033 264_1 $$aBoston, Massachusetts :$$bHarvard Business Review Press,$$c[2014]
000717033 300__ $$avi, 214 pages ;$$c25 cm
000717033 336__ $$atext$$2rdacontent
000717033 337__ $$aunmediated$$2rdamedia
000717033 338__ $$avolume$$2rdacarrier
000717033 504__ $$aIncludes bibliographical references (pages [193]-199) and index.
000717033 5050_ $$aNavigating in a fog -- Pt. 1. Getting people wrong : Business analysis, data, and logic: The default-thinking method of problem solving ; Getting creative!: The think-outside-the-box method of problem solving -- Pt. 2. Getting people right : The human sciences ; The turnaround: LEGO ; Product design: Coloplast ; Corporate strategy: Intel and Adidas ; How to lead to your moment of clarity.
000717033 520__ $$a"Christian Madjsberg and Mikkel Rasmussen, principals at ReD Associates, argue for the role of a new set of tools to understand the "soft" factors that influence how people buy and consume ideas and products. Drawn from the authors' work with companies like Lego, Samsung, Adidas, Intel, IBM, and Coke, the book will teach you how to understand people holistically in their environments-how they live, what they think and do all day, what their habits are, and how they understand the world. For brand fanatics and business leaders alike."--Publisher information.
000717033 650_0 $$aStrategic planning.
000717033 650_0 $$aBusiness planning.
000717033 650_0 $$aConsumer behavior$$xPsychological aspects.
000717033 650_0 $$aSocial sciences and management.
000717033 650_0 $$aManagement$$xPsychological aspects.
000717033 7001_ $$aRasmussen, Mikkel B.,$$eauthor.
000717033 85200 $$bgen$$hHD30.19$$i.M22$$i2014
000717033 909CO $$ooai:library.usi.edu:717033$$pGLOBAL_SET
000717033 980__ $$aBIB
000717033 980__ $$aBOOK