Introduction: Signals from a new world
Hotter (and cleaner): doing business in a more extreme, unstable world
Scarcer (and richer): resources are getting more expensive
More open (and smarter): there's nowhere to hide
A new mind-set: principles and hurdles
Fight short-termism
Set big, science-based goals
Pursue heretical innovation
Change the incentives, engage the whole organization
Redefine return on investment to make better strategic decisions
Put a number on the value of natural capital
Become a lobbyist
Collaborate radically
Inspire customers to care and to use less
Build a resilient, antifragile company
Conclusion: Envisioning a big-pivot world
Appendixes: A. Sustainability 102: the business case for green strategy
B. Setting science-based goals.