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Design to grow : how Coca-Cola learned to combine scale and agility (and how you can too) / David Butler and Linda Tischler.

Butler, David (Designer), author.; Tischler, Linda, author.
2015
HD45 .B88 2015 (Mapit)
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Title
Design to grow : how Coca-Cola learned to combine scale and agility (and how you can too) / David Butler and Linda Tischler.
Author
Butler, David (Designer), author.
Edition
First Simon & Schuster hardcover edition.
ISBN
9781451671827 hardbook
1451671822 hardbook
Published
New York : Simon & Schuster, 2015.
Language
English
Description
xiv, 237 pages : illustrations ; 24 cm
Call Number
HD45 .B88 2015
Dewey Decimal Classification
658.4/063
Summary
"Advice from Coca-Cola's vice president of Innovation and Entrepreneurship: learn how Coca-Cola uses design to grow its business by combining the advantages of scale with the agility to respond to fast-changing market conditions"-- Provided by publisher.
Bibliography, etc. Note
Includes bibliographical references and index.
Added Author
Tischler, Linda, author.
Record Appears in
On-Campus Resources > Books
All Resources
Designing for scale. Design ; Scale ; Complexity
Designing for agility. Smarter ; Faster ; Leaner
The next wave
The deep end
The Designing on Purpose manifesto.

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