@article{717710,
      note = {Revised volume of the Encyclopedia of major marketing  campaigns, volumes 1-2, edited by Thomas Riggs.},
      author = {Miskelly, Matthew,},
      url = {http://library.usi.edu/record/717710},
      title = {Encyclopedia of major marketing strategies., Volume 3 /},
      abstract = {A continuation of Encyclopedia of Major Marketing  Campaigns (1999 and 2007), this new volume expands its  international coverage through its 100 essays covering some  of the top global and emerging brands that appeared from  2010 to 2013. Essays are aligned to the strategic marketing  framework, ensuring that the marketing strategies covered  can easily be utilized in an academic environment as case  studies, or illustrative examples often described as "war  stories" by professors.},
      recid = {717710},
      pages = {1 online resource (xiv, 431 pages).},
}