TY  - GEN
N2  - A continuation of Encyclopedia of Major Marketing Campaigns (1999 and 2007), this new volume expands its international coverage through its 100 essays covering some of the top global and emerging brands that appeared from 2010 to 2013. Essays are aligned to the strategic marketing framework, ensuring that the marketing strategies covered can easily be utilized in an academic environment as case studies, or illustrative examples often described as "war stories" by professors.
AB  - A continuation of Encyclopedia of Major Marketing Campaigns (1999 and 2007), this new volume expands its international coverage through its 100 essays covering some of the top global and emerging brands that appeared from 2010 to 2013. Essays are aligned to the strategic marketing framework, ensuring that the marketing strategies covered can easily be utilized in an academic environment as case studies, or illustrative examples often described as "war stories" by professors.
T1  - Encyclopedia of major marketing strategies.
AU  - Miskelly, Matthew,
CN  - Gale Virtual Reference Library
CN  - HF5837
N1  - Revised volume of the Encyclopedia of major marketing campaigns, volumes 1-2, edited by Thomas Riggs.
ID  - 717710
KW  - Advertising campaigns
KW  - Advertising campaigns
KW  - Marketing
SN  - 9781414499222
SN  - 1414499221
TI  - Encyclopedia of major marketing strategies.
LK  - https://univsouthin.idm.oclc.org/login?url=https://go.gale.com/ps/i.do?p=GVRL&sw=w&u=usi&v=2.1&it=etoc&id=GALE%7C9781414499222&sid=GVRL
UR  - https://univsouthin.idm.oclc.org/login?url=https://go.gale.com/ps/i.do?p=GVRL&sw=w&u=usi&v=2.1&it=etoc&id=GALE%7C9781414499222&sid=GVRL
ER  -