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000717710 020__ $$a9781414499222$$q(electronic book)
000717710 020__ $$a1414499221$$q(electronic book)
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000717710 050_4 $$aHF5837$$b.E532 2013eb
000717710 08204 $$a659.10973$$223
000717710 1300_ $$aEncyclopedia of major marketing campaigns.
000717710 24500 $$aEncyclopedia of major marketing strategies.$$nVolume 3 /$$cMatthew Miskelly, editor.
000717710 264_1 $$aDetroit :$$bGale/Cengage Learning,$$c2013.
000717710 300__ $$a1 online resource (xiv, 431 pages).
000717710 336__ $$atext$$btxt$$2rdacontent
000717710 337__ $$acomputer$$bc$$2rdamedia
000717710 338__ $$aonline resource$$bcr$$2rdacarrier
000717710 500__ $$aRevised volume of the Encyclopedia of major marketing campaigns, volumes 1-2, edited by Thomas Riggs.
000717710 504__ $$aIncludes bibliographical references and index.
000717710 5050_ $$a7-Eleven Inc. : bring your own cup day -- The ABSOLUT Company : ABSOLUT blank -- The adidas Group : the face of the marathon -- The Allstate Corporation : mayhem -- American Express Company : big break for small business -- Apple Inc. : Steve Jobs moment of silence -- Art Series Hotel Group : steal Banksy -- AT & T : up all night -- BBC Television : wonderful world -- BMW Group : BMW effcient dynamics sculpture -- Bundaberg rum : watermark -- Cadbury : sweeper -- Canal+ : the bear -- Canon USA Inc. : long live imagination -- project imagin8ion -- Carrefour Brasil : Virou Grama -- Chipotle Inc. : cultivate -- back to the start -- Chivas Brothers : here's to real friends -- here's to big bear -- Cialis : basement/present -- CIL Paints : paint chip names for men -- The Clorox Company : bleachable moments "daddy" -- The Coca-Cola Company : open happiness -- Santa's forgotten letters -- Columbia Sportswear Company : wim hof -- Converse Inc. : history made and in the making -- The Cosmopolitan of Las Vegas : let me go -- Craftsman : screw*d -- DC Entertainment : DC entertainment -- Dead Space 2 : your mom hates Dead Space 2 -- Deutsche Bank AG : Deutsche Bank BrandSpace -- DIRECTV : don't just watch tv. DIRECTV -- Doritos : the dip desperado -- Dos Equis : the most interesting man in the world -- Durex : vinyl -- Electronic Arts Inc. : is it real? -- ESPN : shake on it -- Facebook Inc. : things that connect us -- Family Care for Grassroots Community : the keyboard of isolation -- FedEx Corporation : EarthSmart : enchanted forest -- Fisher & Paykel : the social kitchen -- Foot Locker Inc. : sneakerpedia -- Fujifilm : the sect of wandering photographers -- Giant Manufacturing Company Australia : everyday rider sponsorships -- Google Chrome : the web is what you make it -- Greenpeace : a new warrior -- The Guardian : the three little pigs -- Harvey Nichols : walk of shame -- Heineken : star player -- Home Box Office Inc. : underdog -- Hot Wheels : Hot Wheels for real -- H & R Block : Detroit second look -- IBM Corporation : smarter cities art gallery -- IKEA : e-folder -- Intel Corporation : museum of me -- Intel Corporation i5 : the chase -- Investment Technology Group : decoding signal from noise -- Jameson : taste above all else -- lost barrel -- Jim Beam Brands Company : bold choice -- parallels -- Keep Australia Beautiful : the LITTLE committee -- Kia Motors America Inc. : share some Soul -- Kraft Foods Group, Inc. : you know you love it -- Land Rover : accelerator/positively charged -- Levi Strauss & Co. : Levi's legacy -- Magnum Ice Cream : red carpet arrival -- McDonald's : I love my McJob -- Mercedes-Benz : the invisible drive -- Metropole Orchestra : save an orchestra -- Microsoft Corporation : your very own personal PC store -- MillerCoors LLC : veterans promotion -- MTV Brasil : balloons -- National Audubon Society : birding the net -- Nestle Inc. : Butterfinger the 13th -- New York City Rescue Mission : underheard in New York -- Nike, Inc. : before and after -- Nike CTR360 : Nike 360 football boot -- Nokia : Nokia pure new typeface -- o.b .Tampons : a personal apology : just for you -- Old Spice : jungle wilderness -- Orange, France Telecom SA : hussars -- PepsiCo Inc. : bottle of light -- Peugeot : reaction time -- Philips Electronics North American Corporation : obsessed with sound -- Priceline.com : the Priceline negotiator lives -- Prius : Prius goes plural -- Prudential Financial Inc. : day one -- Qualcomm : bug circus generator -- Red Bull GmbH : Red Bull Amsterdam -- Samsung : the next big thing -- Scholz & Friends : me & friends -- Sears Holdings Corporation : heroes at home : a hero's song -- Skittles : touch the rainbow -- Sony Corporation : long live play -- TOTO Ltd. : toilet bike neo -- Toyota : backseat driver -- Troy Public Library : book burning party -- Twinings : the sea -- UNICEF : believe in zero -- Volkswagen Group of America : the bark side -- Warner Bros. : the dark knight rises -- Weetabix Ltd. : fuel for big days -- Xbox 360 : dust to dust -- The Zimbabwean : voiceless.
000717710 506__ $$aAccess limited to authorized users.
000717710 520__ $$aA continuation of Encyclopedia of Major Marketing Campaigns (1999 and 2007), this new volume expands its international coverage through its 100 essays covering some of the top global and emerging brands that appeared from 2010 to 2013. Essays are aligned to the strategic marketing framework, ensuring that the marketing strategies covered can easily be utilized in an academic environment as case studies, or illustrative examples often described as "war stories" by professors.
000717710 588__ $$aDescription based on print version record.
000717710 650_0 $$aAdvertising campaigns$$zUnited States$$xHistory$$y21st century.
000717710 650_0 $$aAdvertising campaigns$$xHistory$$y21st century.
000717710 650_0 $$aMarketing$$xHistory$$y21st century$$vEncyclodpedias.
000717710 7001_ $$aMiskelly, Matthew,$$eeditor.
000717710 77608 $$iPrint version:$$tEncyclopedia of major marketing strategies.$$dDetroit : Gale/Cengage Learning, 2013$$z9781414499215$$w(DLC)  2013011846$$w(OCoLC)835951492
000717710 85280 $$bebk$$hGale Virtual Reference Library
000717710 85640 $$3Gale Virtual Reference Library$$uhttps://univsouthin.idm.oclc.org/login?url=https://go.gale.com/ps/i.do?p=GVRL&sw=w&u=usi&v=2.1&it=etoc&id=GALE%7C9781414499222&sid=GVRL$$zOnline Access
000717710 909CO $$ooai:library.usi.edu:717710$$pGLOBAL_SET
000717710 980__ $$aEBOOK
000717710 980__ $$aBIB
000717710 982__ $$aEbook
000717710 983__ $$aOnline