The sonic boom : how sound transforms the way we think, feel, and buy / Joel Beckerman ; contributions by Tyler Gray ; book design by Brian Moore.
Beckerman, Joel, author.
2014
ML3830 .B33 2014eb
Available Online (multiple)

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Title The sonic boom : how sound transforms the way we think, feel, and buy / Joel Beckerman ; contributions by Tyler Gray ; book design by Brian Moore.
Author Beckerman, Joel, author.
ISBN 9780544230361 (electronic book)
9780544191747
Published Boston, Massachusetts : Houghton Mifflin Harcourt, 2014.
Copyright ©2014
Language English
Description 1 online resource (xx, 188 pages)
Call Number ML3830 .B33 2014eb
Dewey Decimal Classification 781.2/3
Summary "A surprising look at the hidden power of sound, revealing how people and brands can use it to inspire and persuade -- or annoy. From horror movie scores to national anthems to the crunchy sound of potato chips, sound and music greatly impact how we feel about our lives and the messages and products we encounter every day. With the right tools and understanding, anyone can cut through the meaningless noise competing for our attention and learn to use sound as a rich storytelling strategy. You don't need to be a musician or a composer to harness the power of sound. Joel Beckerman explains how companies, brands, and individuals can strategically use sound to get to the core of their mission, influence how they're perceived by their audiences, and gain a competitive advantage. The key to these sonic strategies involves creating "boom moments" -- transcendent instants when sound connects with a listener's emotional core. The Sonic Boom draws surprising insights from real world examples: the way Disney parks score every second of their guests' experience; how Chili's restaurants uses lessons from evolutionary psychology to sell tons of sizzling fajitas, how the sound of a special edition Mustang's engine is designed to make drivers feel like action-movie heroes. Sure to appeal to fans of Made to Stick and This Is Your Brain on Music, The Sonic Boom offers readers a powerful new vocabulary for sharing impactful messages with sound"-- Provided by publisher.
Note Includes index.
Access Note Access limited to authorized users.
Source of Description Description based on print version record.
Available in Other Form Sonic boom.
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Introduction
Night-vision goggles for your ears
The boom moment
Sonic landscapes
The principles of sonic branding
Rethinking possibilities
Amplifying messages
Scoring the experience
Creating boom moments every day
Hearing around corners.

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