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Table of Contents
pt. 1. Gender play. The name of the game is jocktronics: sport and masculinity in early video games / Michael Z. Newman
Madden men: masculinity, race, and the marketing of a video game franchise / Thomas P. Oates
Neoliberal masculinity: the government of play and masculinity in e-sports / Gerald Voorhees
The social and gender in fantasy sports leagues / Luke Howie and Perri Campbell
Domesticating sports: the Wii, the Mii, and Nintendo's postfeminist subject / Renee M. Powers and Robert Alan Brookey
pt. 2. The uses of simulation. Avastars: the encoding of fame within sport digital games / Steven Conway
Keeping it real: sports video game advertising and the fan-consumer / Cory Hillman and Michael L. Butterworth
Exploiting nationalism and banal cosmopolitanism: EA's FIFA World Cup 2010 / Andrew Baerg
Ideology, it's in the game: selective simulation in EA Sports' NCAA Football / Meredith M. Bagley and Ian Summers
Yes Wii can or can Wii?: theorizing the possibilities of video games as health disparity intervention / David J. Leonard, Sarah Ullrich-French, and Thomas G. Power.
Madden men: masculinity, race, and the marketing of a video game franchise / Thomas P. Oates
Neoliberal masculinity: the government of play and masculinity in e-sports / Gerald Voorhees
The social and gender in fantasy sports leagues / Luke Howie and Perri Campbell
Domesticating sports: the Wii, the Mii, and Nintendo's postfeminist subject / Renee M. Powers and Robert Alan Brookey
pt. 2. The uses of simulation. Avastars: the encoding of fame within sport digital games / Steven Conway
Keeping it real: sports video game advertising and the fan-consumer / Cory Hillman and Michael L. Butterworth
Exploiting nationalism and banal cosmopolitanism: EA's FIFA World Cup 2010 / Andrew Baerg
Ideology, it's in the game: selective simulation in EA Sports' NCAA Football / Meredith M. Bagley and Ian Summers
Yes Wii can or can Wii?: theorizing the possibilities of video games as health disparity intervention / David J. Leonard, Sarah Ullrich-French, and Thomas G. Power.