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Details
Table of Contents
Foreword / by Dr. Fons Trompenaars
Preface
The need for transcultural competence
An approach to understanding and applying culture
Recognizing cultural differences
Respecting cultural differences
Reconciling cultural differences
Realizing cultural differences
The cultures of those who study culture
Social institutions
Avoiding cultural traps
Catch the pigeon but look out for the wave
References
Index
About the authors.
Preface
The need for transcultural competence
An approach to understanding and applying culture
Recognizing cultural differences
Respecting cultural differences
Reconciling cultural differences
Realizing cultural differences
The cultures of those who study culture
Social institutions
Avoiding cultural traps
Catch the pigeon but look out for the wave
References
Index
About the authors.