@article{717974,
      author = {Foote, Emerson, and Richards, Jef I., and Ross, Billy I.,},
      url = {http://library.usi.edu/record/717974},
      title = {The lost diary of a real mad man : tales of advertising  & mental health /},
      abstract = {"Emerson Foote is a man who accidentally fell into the  business of advertising, in the early 20th century...His  legacy helped inspire a book, a major motion picture, and  most recently a television series...While Foote's fame was  well established by his leading major ad agencies, that is  only a part of what makes him such a fascinating figure in  the history of advertising...The chain of events laid out  hee, and even the words chosen to chronicle his life,  clearly paint a portrait of a truly extraordinary man.   This story was written by dictation, then transcribed, and  the unedited manuscript has been sitting in a drawer for a  quarter century.  With a little light editing, presented to  you is a story that demands to be told." -- Back cover.},
      recid = {717974},
      pages = {226 pages :},
}