TY  - GEN
N2  - In a new version of Advertising in a Free Society - first published by the IEA in 1959 - Christopher Snowdon outlines the valuable role advertising plays in securing low prices and choice for individuals. The book debunks the myth that advertising is detrimental to society, assessing the various criticisms laid at its door. Despite evidence to the contrary, advertising has long been condemned for breeding monopolies and manipulating the general public. In reality, advertising informs individuals and makes industries more competitive as companies aim to keep their existing customers whilst also attracting those of rival firms. To attack advertising is to attack free speech. As a matter of principle, it is important to defend all forms of free speech, including commercial speech. Those with a deep moral aversion to advertising not only fail to see the benefit it brings to the individual, but wrongly equate aspiration for higher living standards with materialism or greed. The new edition of Advertising in a Free Society includes an introduction that looks at six decades of economic evidence about advertising that has emerged since the original book was published -- back cover.
AB  - In a new version of Advertising in a Free Society - first published by the IEA in 1959 - Christopher Snowdon outlines the valuable role advertising plays in securing low prices and choice for individuals. The book debunks the myth that advertising is detrimental to society, assessing the various criticisms laid at its door. Despite evidence to the contrary, advertising has long been condemned for breeding monopolies and manipulating the general public. In reality, advertising informs individuals and makes industries more competitive as companies aim to keep their existing customers whilst also attracting those of rival firms. To attack advertising is to attack free speech. As a matter of principle, it is important to defend all forms of free speech, including commercial speech. Those with a deep moral aversion to advertising not only fail to see the benefit it brings to the individual, but wrongly equate aspiration for higher living standards with materialism or greed. The new edition of Advertising in a Free Society includes an introduction that looks at six decades of economic evidence about advertising that has emerged since the original book was published -- back cover.
T1  - Advertising in a free society /
AU  - Harris, Ralph,
AU  - Seldon, Arthur,
AU  - Snowdon, Christopher,
VL  - 176
CN  - ProQuest Ebook Central
CN  - HF5813.G7
ID  - 718336
KW  - Advertising
KW  - Capitalism
KW  - Freedom of speech.
SN  - 9780255366670
TI  - Advertising in a free society /
LK  - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=1822987
UR  - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=1822987
ER  -