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000718336 020__ $$a9780255366670$$q(electronic book)
000718336 020__ $$z9780255366960
000718336 035__ $$a(OCoLC)ocn896846648
000718336 035__ $$a(CaPaEBR)ebr10960578
000718336 035__ $$a(MiAaPQ)EBC1822987
000718336 035__ $$a718336
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000718336 043__ $$ae-uk---
000718336 05014 $$aHF5813.G7$$b.H377 2014eb
000718336 08204 $$a338.4765910941$$223
000718336 1001_ $$aHarris, Ralph,$$eauthor.
000718336 24510 $$aAdvertising in a free society /$$cRalph Harris, Arthur Seldon ; with an introduction by Christopher Snowdon.
000718336 264_1 $$aLondon, England :$$bThe Institute of Economic Affairs,$$c2014.
000718336 264_4 $$c©2014
000718336 300__ $$a1 online resource (xiv, 188 pages)
000718336 336__ $$atext$$2rdacontent
000718336 337__ $$acomputer$$2rdamedia
000718336 338__ $$aonline resource$$2rdacarrier
000718336 4901_ $$aHobart paper ;$$v176
000718336 504__ $$aIncludes bibliographical references.
000718336 506__ $$aAccess limited to authorized users.
000718336 520__ $$aIn a new version of Advertising in a Free Society - first published by the IEA in 1959 - Christopher Snowdon outlines the valuable role advertising plays in securing low prices and choice for individuals. The book debunks the myth that advertising is detrimental to society, assessing the various criticisms laid at its door. Despite evidence to the contrary, advertising has long been condemned for breeding monopolies and manipulating the general public. In reality, advertising informs individuals and makes industries more competitive as companies aim to keep their existing customers whilst also attracting those of rival firms. To attack advertising is to attack free speech. As a matter of principle, it is important to defend all forms of free speech, including commercial speech. Those with a deep moral aversion to advertising not only fail to see the benefit it brings to the individual, but wrongly equate aspiration for higher living standards with materialism or greed. The new edition of Advertising in a Free Society includes an introduction that looks at six decades of economic evidence about advertising that has emerged since the original book was published -- back cover.
000718336 588__ $$aDescription based on print version record.
000718336 650_0 $$aAdvertising$$zGreat Britain.
000718336 650_0 $$aCapitalism$$xSocial aspects.
000718336 650_0 $$aFreedom of speech.
000718336 7001_ $$aSeldon, Arthur,$$eauthor.
000718336 7001_ $$aSnowdon, Christopher,$$eauthor of introduction, etc.
000718336 7102_ $$aInstitute of Economic Affairs (Great Britain),$$eissuing body.
000718336 77608 $$iPrint version:$$aHarris, Ralph.$$tAdvertising in a free society.$$dLondon : Institute of Economic Affairs, 2014$$z9780255366960$$w(OCoLC)892857727
000718336 830_0 $$aHobart paper ;$$v176.
000718336 8520_ $$bacq
000718336 85280 $$bebk$$hProQuest Ebook Central
000718336 85640 $$3ProQuest Ebook Central$$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=1822987$$zOnline Access
000718336 909CO $$ooai:library.usi.edu:718336$$pGLOBAL_SET
000718336 980__ $$aEBOOK
000718336 980__ $$aBIB
000718336 982__ $$aEbook
000718336 983__ $$aOnline