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Handbook of culture and consumer behavior / edited by Sharon Ng and Angela Y. Lee.

Ng, Sharon, editor.; Lee, Angela Y., editor.
2015
HF5415.32 .H3635 2015 (Mapit)
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Title
Handbook of culture and consumer behavior / edited by Sharon Ng and Angela Y. Lee.
ISBN
9780199388523 paperback
0199388520 paperback
9780199388516 hardcover
0199388512 hardcover
Published
New York, NY : Oxford University Press, [2015]
Language
English
Description
viii, 360 pages : illustrations ; 24 cm.
Call Number
HF5415.32 .H3635 2015
Dewey Decimal Classification
658.8/342
Summary
Research on the influence of culture on consumer decision-making and consumption behavior has witnessed tremendous growth in the last decade. With increasing globalization, managers are becoming increasingly aware that operating in multiple markets is crucial for firms' survival and growth. As the world's growth engine shifts from Europe and North America to Asia and Latin America, it has become apparent that an inward-looking and domestic focus strategy will not be sustainable in the long run. And success in foreign markets requires marketers to understand not just what consumers in these markets need but also how they think, behave, consume, and purchase. Numerous studies have documented cultural differences in values and beliefs, motivational orientations, emotions, self-regulation, and information-processing styles, and the effects of these cultural variations on consumer behavior such as brand evaluation, materialism, and impulsive consumption. In this volume, experts from a variety of disciplines and perspectives trace the historical development of culture research in consumer psychology and examine the theoretical underpinnings that account for these findings and the current state of the field. Collectively, the chapters provide a forum for researchers to engage in thoughtful debates and stimulating conversations and offer directions for future research. -- Provided by publisher.
Bibliography, etc. Note
Includes bibliographical references and index.
Added Author
Ng, Sharon, editor.
Lee, Angela Y., editor.
Series
Frontiers of culture and psychology.
Record Appears in
On-Campus Resources > Books
All Resources
Chapter 1: History of Culture and Consumer Behavior and Future Research Directions / Sharon Ng and Angela Y. Lee
Part I: Worldview, Knowledge Structure, and Emotion
Chapter 2: Cultural Worldview and Cognition / Virginia S. Y. Kwan, Yexin J. Li, Andrew E. White, and Ryan P. Jacobson
Chapter 3: Cultural Differences in Procedural Knowledge and Their Impact on Consumer Behavior / Robert S. Wyer, Jr.
Chapter 4: Consumer Behavior, Culture, and Emotion / Jeanne L. Tsai, Louise Chim, and Tamara Sims
Chapter 5: Categories of Cultural Variations / Sharon Shavitt and Minkyung Koo
Part II: Attitudes, Persuasion, and Response Biases
Chapter 6: Culture and Persuasion / Nidhi Agrawal
Chapter 7: The Effects of Self-Construal Fit on Motivation, Attitudes, and Charitable Giving / Angela Y. Lee and Tonya Williams Bradford
Chapter 8: Response Biases in Cross-Cultural Measurement / Hans Baumgartner and Bert Weijters
Part III: Branding and Brand Relationships
Chapter 9: Culture, Emotions, and Nation Equity / Cathy Yi Chen, Durairaj Maheswaran, Jie Wei, and Prashant Saxena
Chapter 10: Globalization and Exclusionary Responses to Foreign Brands / Dongmei Li, Robert Kreuzbauer, and Chi-yue Chiu
Chapter 11: Culture and Branding /Sharon Ng, Rohini Ahluwalia, and Michael J. Houston
Chapter 12: Culture and Brand Relationships / Zeynep Gurhan-Canli and Gulen Sarial-Abi
Chapter 13: Culture and Brand Iconicity / Carlos J. Torelli and Shirley Y. Y. Cheng
Part IV: Culture and Consumption
Chapter 14: Culture and Materialism /Russell Belk
Chapter 15: Culture, Self-Regulation, and Impulsive Consumption /Akshay Rao

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