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World class communication: how great CEOs win with the public, shareholders, employees, and the media / Virgil Scudder with Ken Scudder.

Scudder, Virgil, 1950-; Scudder, Ken.
2012
HD30.3 .S39 2012
Available Online
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Title
World class communication: how great CEOs win with the public, shareholders, employees, and the media / Virgil Scudder with Ken Scudder.
Author
Scudder, Virgil, 1950-
ISBN
9781118230053 (cloth)
9781118286975 (electronic bk.)
Publication Details
Hoboken, N.J. : Wilely, c2012.
Language
English
Description
xviii, 218 p.
Call Number
HD30.3 .S39 2012
Dewey Decimal Classification
658.4/5
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
Added Author
Scudder, Ken.
Linked Resources
Online Access
Record Appears in
Online Resources > Ebooks
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pt. 1. The essentials of successful communication
pt. 2. Vital constituencies
pt. 3. The media factor
pt. 4. Public appearances
pt. 5. The world outside
pt. 6. It's crunch time.

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