Marketing calculator: measuring and managing return on marketing investment / Guy R. Powell.
2008
HF5415.13 .P685 2008
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Details
Title
Marketing calculator: measuring and managing return on marketing investment / Guy R. Powell.
Author
ISBN
047082395X
9780470823958
9781118507834
9780470823958
9781118507834
Publication Details
Singapore ; Hoboken, NJ : John Wiley & Sons (Asia), 2008.
Language
English
Description
xiv, 288 p. : ill.
Call Number
HF5415.13 .P685 2008
Bibliography, etc. Note
Includes bibliographical references (p. [277]-281) and index.
Access Note
Access limited to authorized users.
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