@article{719249,
      author = {Rossi, Peter E. and Allenby, Greg M. and McCulloch, Robert  E.},
      url = {http://library.usi.edu/record/719249},
      title = {Bayesian statistics and marketing/},
      publisher = {J. Wiley,},
      recid = {719249},
      pages = {x, 348 p. :},
      address = {Chichester, England :},
      year = {2006},
}