TY - GEN T1 - Bayesian statistics and marketing/ DA - 2006,c2005. CY - Chichester, England : AU - Rossi, Peter E. AU - Allenby, Greg M. AU - McCulloch, Robert E. ET - Reprinted with corrections. CN - HF5415.2 PB - J. Wiley, PP - Chichester, England : PY - 2006,c2005. ID - 719249 KW - Bayesian statistical decision theory. KW - Marketing research KW - Marketing SN - 9780470863688 (electronic bk.) TI - Bayesian statistics and marketing/ LK - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=792774 UR - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=792774 ER -