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Setting profitable prices: a step-by-step guide to pricing strategy--without hiring a consultant / Marlene Jensen.

Jensen, Marlene.
2013
HF5416.5 .J46 2013
Available Online
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Title
Setting profitable prices: a step-by-step guide to pricing strategy--without hiring a consultant / Marlene Jensen.
Author
Jensen, Marlene.
ISBN
9781118430767 (paper/website)
9781118502730 (electronic bk.)
Publication Details
Hoboken, N.J. : John Wiley & Sons, c2013.
Language
English
Description
xxi, 186 p. : ill.
Call Number
HF5416.5 .J46 2013
Dewey Decimal Classification
658.8/16
Note
"+ Website"--Cover.
Bibliography, etc. Note
Includes bibliographical references and index.
Includes bibliographical references and index.
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Access limited to authorized users.
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pt. 1. How to set prices for maximum profits
pt. 2. How the market will value your new product
pt. 3. Your cost analysis
pt. 4. Fine-tuning your price
pt. 5. Testing your prices
pt. 6. Pricing in special situations.

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