TY - GEN AU - Ahlemeyer-Stubbe, Andrea, AU - Coleman, Shirley, CN - HF5415.125 ID - 720564 KW - Data mining. KW - Marketing KW - Management LK - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=1658813 SN - 9781118763728 T1 - A practical guide to data mining for business and industry / TI - A practical guide to data mining for business and industry / UR - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=1658813 ER -