Messaging for engineering [electronic resource] : from research to action / Committee on Implementing Engineering Messages, National Academy of Engineering of the National Academies.
National Academy of Engineering. Committee on Implementing Engineering Messages, issuing body.; National Academy of Engineering, issuing body.; National Academy of Engineering. Committee on Public Understanding of Engineering Messages. Changing the conversation.
2013
TA158.5 .M47 2013eb
Available Online

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Title Messaging for engineering [electronic resource] : from research to action / Committee on Implementing Engineering Messages, National Academy of Engineering of the National Academies.
ISBN 9780309261807 paperback
9780309261814 electronic book
Published Washington, District of Columbia : National Academies Press, [2013]
Copyright ©2013
Language English
Description 1 online resource (96 pages) : illustrations (chiefly color)
Call Number TA158.5 .M47 2013eb
Dewey Decimal Classification 620.001/4
Note "This publication builds on the 2008 NAE publication, Changing the conversation : messages for improving public understanding of engineering"--Preface.
Bibliography, etc. Note Includes bibliographical references.
Access Note Access limited to authorized users.
Source of Description Description based on print version record.
Added Corporate Author National Academy of Engineering. Committee on Implementing Engineering Messages, issuing body.
National Academy of Engineering, issuing body.
National Academy of Engineering. Committee on Public Understanding of Engineering Messages. Changing the conversation.
Available in Other Form Messaging for engineering : from research to action.
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Record Appears in Online Resources > Ebooks
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1. Introduction
The Value of Public Understanding of Engineering
Changing the Conversation
The Challenges of Rebranding
Changing the Conversation : From Research to Action
Outline of This Report
Audiences for This Report
2. What Has Been Accomplished?
Messaging Based On Changing the Conversation
Messaging in the Spirit of Changing the Conversation
Creation of New Tools and Resources
3. Call to Action
The Basics
Sector-Specific Actions
Other Opportunities
Conclusion
Appendix A: Biographies of Committee Members
Appendix B: Workshop Agenda
Appendix C: List of Participants.

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