TY  - GEN
AU  - Sutton, Kim Maya,
CN  - Z283
ID  - 722061
KW  - Publishers and publishing
KW  - Electronic commerce
KW  - Marketing
KW  - Customer relations.
LK  - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=1897053
SN  - 9783842811003
T1  - How contemporary publishers reach out to their customers :transition from B2B to B2C marketing in the publishing industry /
TI  - How contemporary publishers reach out to their customers :transition from B2B to B2C marketing in the publishing industry /
UR  - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=1897053
ER  -