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000722061 020__ $$z9783842861008
000722061 020__ $$a9783842811003$$q(electronic bk.)
000722061 035__ $$a(MiAaPQ)EBC1897053
000722061 035__ $$a(Au-PeEL)EBL1897053
000722061 035__ $$a(CaPaEBR)ebr11020114
000722061 035__ $$a(OCoLC)902418378
000722061 040__ $$aMiAaPQ$$beng$$erda$$epn$$cMiAaPQ$$dMiAaPQ
000722061 050_4 $$aZ283$$b.S88 2014
000722061 1001_ $$aSutton, Kim Maya,$$eauthor.
000722061 24510 $$aHow contemporary publishers reach out to their customers :$$btransition from B2B to B2C marketing in the publishing industry /$$cKim Maya Sutton.
000722061 264_1 $$aHamburg :$$bDiplomica Verlag,$$c2014.
000722061 300__ $$a1 online resource (87 pages) :$$billustrations
000722061 336__ $$atext$$2rdacontent
000722061 337__ $$acomputer$$2rdamedia
000722061 338__ $$aonline resource$$2rdacarrier
000722061 504__ $$aIncludes bibliographical references.
000722061 506__ $$aAccess limited to authorized users.
000722061 588__ $$aDescription based on online resource; title from PDF title page (ebrary, viewed February 23, 2015).
000722061 650_0 $$aPublishers and publishing$$vHandbooks, manuals, etc.
000722061 650_0 $$aElectronic commerce$$xManagement.
000722061 650_0 $$aMarketing$$xManagement$$vHandbooks, manuals, etc.
000722061 650_0 $$aCustomer relations.
000722061 655_0 $$aElectronic books
000722061 852__ $$bebk
000722061 85640 $$3ProQuest Ebook Central Academic Complete $$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=1897053$$zOnline Access
000722061 909CO $$ooai:library.usi.edu:722061$$pGLOBAL_SET
000722061 980__ $$aBIB
000722061 980__ $$aEBOOK
000722061 982__ $$aEbook
000722061 983__ $$aOnline